Turn sales calls
into signed
clients.
Sales has nothing to do with scripts or pressure. It's about understanding people, asking better questions, and earning trust faster than your competition. That's the work — and I do it with coaches who are great at what they do.
If any of this sounds familiar…
Discovery calls feel great, then go quiet. You know the value — the prospect doesn't.
Plenty of interest, not enough signed contracts. The middle of your pipeline leaks.
Brilliant at the work, awkward the second it's time to ask for money. Nobody ever showed you a way that fits how you operate.
None of this means you're bad at sales. We are all human.
Diagnose. Drill.
Deploy. Defend.
Sales audit, call reviews, win/loss patterns. We find what's actually broken — not what feels broken.
Repetition on the moves that move deals: discovery, better questions, multi-threading, asking for the close.
Apply on live calls with weekly working sessions. I'm in your corner between calls too.
Lock in the gains with a system you own — plus AI workflows that handle busywork so you stay with humans.
From broken process
to signed client.
Find the real leak. Sales audit, call reviews, and win/loss patterns.
Repetition on the moves that close deals: discovery, questions, close.
Apply on live calls with weekly working sessions and real-time feedback.
Lock in gains with a repeatable system + AI workflows that handle busywork.
The 5-question
conversion engine.
A preview from the Fix the Call curriculum. Each question pushes the deal one stage forward.
What does success look like for you 90 days from now?
What have you tried — and what got in the way?
What happens if you don't solve it this quarter?
Who else is impacted when this stays broken?
What would need to be true to move forward this week?
What does success look like for you 90 days from now?
What have you tried — and what got in the way?
What happens if you don't solve it this quarter?
Who else is impacted when this stays broken?
What would need to be true to move forward this week?
Want the full script, objection responses, and follow-up sequence? That's what we build inside the program.
Get the full engine on a free auditPricing & ways in
1:1 Coaching
PremiumHighest-touch, fastest results. Private weekly calls, live call reviews, direct access between sessions, and the full curriculum delivered one-on-one.
- Private weekly 60-min calls
- Live call reviews
- Direct access between sessions
- Full Fix the Call + Fill the Pipeline curriculum
Group Cohort
CoreThe engine of the business. Weekly group calls, live roleplay, a community channel, monthly 1:1 check-ins, and the resource vault. Scale without trading hours one-for-one.
- Weekly group calls
- Live roleplay + community channel
- Monthly 1:1 check-ins
- Resource vault access
Monthly Membership
RecurringRetention and continuity. The easy-yes home for graduates who want to stay sharp, and an entry point for coaches not ready for the full cohort.
- Monthly group coaching call
- Ongoing community access
- Resource vault
- Monthly call review or hot seat
A decade in sales. Built for coaches.
Sales has nothing to do with scripts. It's about understanding people and earning trust faster than your competition.
I've spent over a decade in sales — exceeding quotas, coaching reps, building processes, and closing deals with everyone from scrappy founders to C-suite buyers at companies like Netflix and Chick-fil-A.
Through my company, Lucraliv, I help businesses put AI to work in their sales process — once the system is dialed in. Workflows that handle the boring busywork so you spend more time with actual humans. I've lived in both worlds: old-school relationship selling (literally door knocking in Utah winters) and modern AI tools. Combining them is where things get fun.
When I'm not working you'll usually find me at a cigar lounge or hosting people for the purpose of strengthening relationships — and yes, listening more than I speak.
If selling feels harder than it should, reach out.
Coaches who stopped leaving money on the table
"Booked three discovery calls in the first week using the questions Adam taught me. None of it felt salesy."
"I stopped giving full sessions away for free. Same conversations, different outcome — people actually pay now."
"We rebuilt the whole sales process and layered in AI workflows. My calendar finally looks the way I want it to."
Let's audit
your next call.
Tell me the one call or deal you're losing sleep over. We'll spend 15 minutes pulling it apart and you'll leave with a plan — whether we work together or not.